My role: Video editor and motion designer
Tools
Two Homes | AI TV Spot
Produced with 100% AI-generated footage
This project began as an experiment to explore the capabilities of generative AI video. Due to our tiny production budget, filming more than 1-2 TV ads a year was impossible. After spending many hours arguing with an AI chat bot and hundreds of failed video generations, I finally developed a workflow that produced promising results. We were so happy and surprised by the results that this was eventually used as an official Orchard TV spot.
Total cost to produce = $290
vs.
Traditional production cost = $40,000+
Early failed image generations
After Effects cleanup
Before
Runway AI struggles to generate clear text. It usually comes out as gibberish or jumbled and blurry.
Instead of relying on AI to generate text and logos, it usually makes more sense to just composite and track the footage in After Effects.
I’ve since learned to remove the text/graphics and just start off with a clean plate.
Next thing I need to try is generating footage with tracking markers.
